My Experience
Artists, Bands & Shows
I've managed local show marketing for hundreds of artists, bands, comedians and special events across the country. From grassroots to TV buys and record store partnerships to radio promotions, each campaign targeted a direct audience to optimize ticket sales.
Venue Openings
Comprehensive marketing strategies executed for the successful reopening of the Varsity Theater in Minneapolis (2019) and the Grand Opening of Fillmore Minneapolis (2020.) Plans included radio, tv, print & digital buys along with grassroots and partnerships to bring awareness, excitement and ticket sales.
Events
I've managed marketing and activations for several special events including multi-day festivals & expos, job fairs, warehouse sales, pop-up shops, venue openings, bike weeks and more!
Promotional Materials
From posters & flyers to cardboard cut outs, magnets, branded swag, and more - I've strategized and executed fun and unique promotional materials to expand brand awareness, provide giveaways, and showcase event/show information.
Pictured: Venue Stickers and Guitar-amp magnet featuring upcoming shows
Special Projects:
Commemorative Poster
To celebrate the Grand Opening of the Fillmore MPLS I worked with local artist, Brent Schoonover to design a commemorative poster that reflects the lineup of artists included in the Grand Opening and relates to local Minnesotans
Partnership Activations
I've developed brand-activations and promotions tailored to partner needs. From brewery nights to selfie stations to special event bag stuffers.
​
Pictured: Promotional giveaway for National Record Store Day with local Record Stores
Custom Messaging
I've produced custom messages from magazine inserts to flyers and personal invitations to media kits.
Pictured: Special mailers delivered to area businesses announcing the opening of the Fillmore MPLS and TRAX Burgers
Special Project:
Custom Media Kit
To build excitement and greet neighbors and media friends, I produced a custom media kit that was delivered to the area businesses and media. Kit included: Guitar amp logo tin filled with a special message & information plus branded swag like a phone bank-charger, tumbler, cassette player cupcake box (filled with a cupcake), lanyard, jump drive (loaded with digital content) & bluetooth speaker.
