Accepting Meta Ads & Insights Access & Why It's More Important Than Ever For Live Events

If you’re a venue, promoter, or artist marketer, granting Meta Ads & Insights Access isn’t just another backend task , it’s one of the most effective ways to boost your ticket sales and advertising efficiency. Why Access Matters

With access in place, your marketing partners can directly reach fans who already follow and engage with your Facebook and Instagram pages - your warmest, highest-converting audience.

Without this access, your ads rely on Meta’s limited “interest” targeting… and that’s where things get tricky.

The Big Change in Meta Targeting

Meta recently made a major shift in how advertisers can target audiences. You can no longer select exact artists and most “similar artists” or "sub-genres" are entirely gone. Not even incredibly popular and well known artists like like The Eagles, U2, Billy Strings, Dua Lipa, Goo Goo Dolls, etc. are targetable anymore. Instead, Meta now groups most musicians and comedians into broad genre categories (e.g., “Country Music,” “Comedy,” “Rock”).

And while that might sound fine on paper, music is subjective. For example: fans of Taylor Swift and fans of Willie Nelson could both fall under “Country,” but they’re vastly different audiences. In addition, Taylor Swift could also fall under Pop requiring the need to pull in (2) very large broad genre categories that would likely hit two very different audiences. While Willie Nelson could be also considered Outlaw Country, which is no longer a sub-genre.

That means you’re forced to:

1. Choose one guessed or assumed genre and risk missing your core audience

2. Select multiple genres and cast a wide, expensive net.

   
   

Either way, Meta’s AI then spends your budget “learning” who it thinks your audience is - a slow and costly process that eats into already-tight budgets. While you may see high reach or engagement, that doesn’t always translate to ticket sales.

Why Accepting Met& Ads & Insights Access Is Crucial

By granting Ads & Insights Access, you help your marketing partners cut through Meta’s guessing game. We can directly target the people who already know and love your artist - and that means your dollars go further, your campaigns perform better, and your shows sell faster.

In short: Access = Efficiency, and that leads to butts in seats. Who want's to play to an empty room?  It’s the key to keeping your budget focused on fans who actually buy tickets.

How to Accept Meta Ads & Insights Access

Requirements:

✅ You must be an Admin of your Meta Business Portfolio/Manager

✅ You must use a desktop computer

Steps:

1. Go to business.facebook.com and select your Business Manager from the top Left dropdown & selecting the Systems Wheel. This brings you from the Meta Business Suite to the Meta Business Portfolio (or previously called Meta Business Manager).

2. On the left side, click “Requests,” midway down.

3. Find the request from your venue or promoter and click Accept.

4. Return to the email thread and confirm that you’ve accepted — sometimes they won’t get an automatic notification. Tip: If you see the “Home” screen with limited options, click your page name at the top left, then select the settings gear (⚙️) next to it to enter Meta Business Portfolio - not Business Suite. That’s where you’ll find the full access panel.

Need a video tutorial?

Watch below to accept Meta Ads & Insights Access or head over to this link to get step-by-step instructions on how to accept the request.

Check out the quick guide below for fast-access approval