The Importance Of Social Media In Promotion & Ticket Sales

"We don't use socials" doesn't sound like something you'd hear in the event industry, but it's something we've heard and likely will hear again.

We get it—not everyone is a social media enthusiast. But in today’s fast-paced world, not using social media can be a missed opportunity, especially for artists, venues, and promoters looking to gain an audience of loyal fans and patrons. 👇 Peep below to see a few of the many ways a strong social presence can support your live concert and event goals and hit us up at lanaimarketing.com to continue the convo.

🌐 Brand Recognition: Social media is often the first place fans go to discover more about an artist, event or venue. If they can’t find you, it's easy to move on to something else that grabs their attention. It's also a great tool to use for credibility. In the world of 3rd party resellers and ticket scalpers - it's a fight to be found in a cluttered and busy conversation... so make sure your fans and patrons know who you are and how to find you!

🤝 Community Impact: Platforms like Instagram, Facebook, and TikTok are powerful tools for building genuine connections with fans and local communities. It’s not just about promotion—it’s about creating a space for conversations, engagement, and loyalty.

👂Listening: Let them be heard! If you don't have a place to receive feedback and comments, you'll never grow into a brand with a community of supporters willing to overlook things when you may not have been your best self (or venue😄 ) From a bad experience, an increase in ticket prices, or out of stock merch -- if they can't tell YOU, they will tell someone ELSE. No one wants to see those unsubs or 1-Star Google reviews

🎟️ Selling Tickets: Awe, the reason we're all here. 🫶 Strategic social media campaigns drive awareness, build excitement, and ultimately lead to ticket sales. A post can turn a casual scroller into a concertgoer.

Social media isn’t just a nice-to-have—it’s an essential piece of your marketing strategy. It's a vital eco-system that often gets ignored and is often misunderstood.

📣www.lanaimarketing.com📣